LIFESTYLE
BRANDING

A woman with closed eyes, wearing headphones, holding her chest with one hand, captured in a warm-toned, intimate portrait.

*AETHER BREATHWORK
We worked on the brand identity, product labels and animation concepts.

CREATING A LIFESTYLE BRAND, WITH MULTIPLE TOUCHPOINTS

A lifestyle brand applies to any concept that is curated across many different situations. For example, if you have an online platform, but also aim to inspire through products or merchandise, or for a venue that also offers retreats or events. Thinking about how the branding appears in different ways offers many opportunities to connect to your people, and requires some extra layers of creative thinking. It’s also something you can expand over time, and introduce more aspects to.

Founded by Nix Brook, who’s personal journey led her to explore many ways to find balance in life. Only the breath really made her feel empowered to make changes, and ultimately brought her back to more harmony. Now she aims is to guide others to discover the power they possess to transform their perception of the world, and therefore their experience of life, by seeing, and appreciating, both light and dark.

CASE STUDY

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Two women with long, wavy hair embracing, arms raised above their heads, in a dance or yoga pose, with the text 'aether' overlaid.
Close-up of a white shirt label with the brand name 'aether,' washing instructions, size medium, a tagline about caring for each other, and information about the material being 100% organic cotton.
A woman with freckles and light brown hair holds a dried plant with large seed pods next to her face, covering her left eye.
A tall, white, triangular package for a product called 'aether'. The package has a photo of a woman with red hair and freckles, holding a cluster of stones in front of her face. The text on the package says, 'LET'S TAKE CARE OF EACH OTHER BERGAMOT +

STEP-BY-STEP
FOR A LISFESTYLE BRAND

We have a step-by-step process that guides you through the creation of your brand identity. Starting with a deep dive into your audience, and discovering what makes you unique. We can then give creative direction on all brand touchpoints, and develop a visual language to communicate who you are, to your people.

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  • In this stage of the process, we identify the heart behind your business and the lifestyle motivators of your ideal customer, allowing us to make a connection on an emotional level. By creating a visual language to tell your story, you will naturally attract your people. Those that resonate with what you are offering and who will celebrate your brand in the longterm.

    When designing a digital brand we still always consider ways we can get creative. We often use handmade elements in our brands, or add another layer by communicating some of the ideas of the brand with clever animations. By looking at ideas that are not always present in the digital world, we know we can make our clients stand out.

  • At this stage in the process, you’ll see a clearer idea of how your brand will look, and how these ideas developed. It’s important to understand the deeper meaning behind the visuals, and keep in mind how your audience would relate to them too. Don’t judge the concepts only on how they look, but also how well they convey the heart of your brand.

    Every project is very different, so we will tailor the application guidelines we explore to each client. If you have a business that is solely using social media, then we will focus on a concept that will fit that medium, similarly if you only have a website. All of our concepts will fit YOUR NEEDS, and feel relevant and easy to use.

  • This is your detailed guide on how to use your brand in a sustainable, consistent, and intentional way, that honours the heart of your business. You will receive a PDF of guidelines, along with your logo + font files, and mockups as agreed.

    At this stage we can also help you roll out the brand, moving on to digital concepts for website and social media and print artwork for any materials we agreed in stage 02. We work with many of our clients on an ongoing basis, making sure they remain consistent as they grow.

  • We can help you create all your brand touchpoints, whether it be website design + build, social media templates, pitch documents, or online content.

    We have worked with many different clients in the digital space, including:

    • Online membership platforms

    • Online stores + ecomm brands

    • Retreat businesses

    • Service providers

    Whatever you’re creating, we’ve got you covered, and we’re in it for the longhaul!

Cover page of a brand guidelines document titled 'Aether Brand Guide.' Contains a photograph of a woman with long dark hair leaning back with her eyes closed, wearing a black top, against a neutral background.
A woman lying on a bed with her eyes closed, wearing a beige top, with the word 'aether' overlaid in white text.
A social media kit with templates for posts, cover images, and profile pictures. It includes diagrams of a material symbol and colored dots, along with a description about the kit and branding guidelines.
An informational image explaining the symbol for aether, showing three stages of white dots forming a triangle with arrows indicating motion, and the words 'aether' and the Greek letter Alpha in stylized white font on a black background, with text de
A website displayed on a smartphone and a tablet with the brand name 'aether', featuring images of women and text promoting mindfulness and emotional wellness, set against a textured beige background.
A webpage titled "Light & Dark" featuring five vertically-oriented photographs of people expressing different emotions and poses, with a black background and white text.

SANTIAGO - INTU RITUALS

“If you’re in the wellness/mindfulness movement and want a wholesome brand with profound meaning, Amy is the person to work with. She helped us create a whole storyline through her polished aesthetics, building a narrative that connected emotionally and spiritually.”

SAM - SOMA MEDITATION

“After our consultation, I was so impressed I let her work her magic and the results speak for themselves! New branding and infographics to give me a clear direction that also expresses my own personality. Everything now looks professional and I’ve had tonnes of positive comments on the new look.”

  • Black and white portrait of a woman's face with a vertical shadow split, with the word "noa" in the center.

    Noa Yoga

  • A woman with closed eyes and a tattooed arm stretching upward, with sunlight on her face, and the text 'LOOK INSIDE' at the top and bottom of the image.

    Rose Saltiel

  • Minimalist bedroom with a low bed and pillows on a wooden floor, large floor-to-ceiling windows showing a cloudy sky at sunset.

    Lighted House (Coming Soon)

  • The Felt Space

    The Felt Space

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