VENUE
BRANDING

*RED GUNPOWDER INTERIOR:
We worked on the brand identity in collaboration with their creative team.

WHY VENUE BRANDING IS APPROACHED DIFFERENTLY.

A venue needs to be an experience on every level, and we are experts in considering how a brand identity translates into a physical environment. There are many ways to create a feeling for your audience that starts the moment they see your logo, and continues throughout their experience of your space - every subtle element should be considering in your branding.

Red Gunpowder offers high-end Indian food, in a space that celebrates the rich culture and history of Indian cooking. The area is filled with high concept restaurants, and refined dining experiences, with an audience that is always on the look out for something new and creative. To capture their attention, the brand had to be bold, artistic, and most importantly, unique.

CASE STUDY

A PROCESS THAT HAS BEEN REFINED OVER MANY PROJECTS.

We have a step-by-step process that guides you through the creation of your brand identity. Starting with a deep dive into your audience, and discovering what makes you unique. We can then give creative direction on all brand touchpoints, and develop a visual language to communicate who you are, to your people.

Book A Consultation

In this stage of the process, we identify the heart behind your business and the lifestyle motivators of your ideal customer, allowing us to make a connection on an emotional level. By creating a visual language to tell your story, you will naturally attract your people. Those that resonate with what you are offering and who will celebrate your brand in the longterm.
When designing a brand for a venue, we also need to think about where your brand will be present. Do you need menus designed, will there be artwork on the walls, how will you leave your mark on your audience, and have them take a piece of the experience away with them?
At this stage in the process, you’ll see a clearer idea of how your brand will look, and how these ideas developed. It’s important to understand the deeper meaning behind the visuals, and keep in mind how your audience would relate to them too. Don’t judge the concepts only on how they look, but also how well they convey the heart of your brand.
With every concept we will suggest ideas of how to apply the brand. It could be ideas for merchandise, unique print elements to use in the space, or animations that are relevant to your message.
This is your detailed guide on how to use your brand in a sustainable, consistent, and intentional way, that honours the heart of your business. You will receive a PDF of guidelines, along with your logo + font files, and mockups as agreed.
At this stage we can also help you roll out the brand, moving on to digital concepts for website and social media and print artwork for any materials we agreed in stage 02. We work with many of our clients on an ongoing basis, making sure they remain consistent as they grow.
Every project is different, but with a venue there is far more to consider than creating a brand identity. We have helped our clients on every aspect of creating a venue, whether it be interior design, launch events and merchandise concepts.
Some other elements to consider for your venue that we can support on:
- Film and photography direction
- Online presence (website + social media)
- Marketing ideas, from events to freebies
- Expanding into products or creating new offerings